Drivers to green consumption: A systematic review
Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …
however, the rise in environmental concern is not accompanied by a parallel growth of …
Attention and choice: A review on eye movements in decision making
This paper reviews studies on eye movements in decision making, and compares their
observations to theoretical predictions concerning the role of attention in decision making …
observations to theoretical predictions concerning the role of attention in decision making …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Sensory aspects of package design
Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …
sensory customer experience. It can affect attention, comprehension of value, perception of …
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Technological advances in eye tracking methodology have made it possible to unobtrusively
measure consumer visual attention during the shop** process. Mobile eye tracking in field …
measure consumer visual attention during the shop** process. Mobile eye tracking in field …
Nudging healthier food and beverage choices through salience and priming. Evidence from a systematic review
High rates of overweight, obesity and chronic disease are partly attributable to an increased
prevalence of poor dietary choices, which are in part due to the modern environment being …
prevalence of poor dietary choices, which are in part due to the modern environment being …
Algorithmic consumers
Harvard Journal ofLaw & Technology Volume 30, Number 2 Spring 2017 Page 1 Harvard
Journal ofLaw & Technology Volume 30, Number 2 Spring 2017 ALGORITHMIC CONSUMERS …
Journal ofLaw & Technology Volume 30, Number 2 Spring 2017 ALGORITHMIC CONSUMERS …
Neuromarketing: Marketing research in the new millennium
Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …
Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising
In the realm of social media influencer advertising, the organic nature of sponsored content
can deceive users by concealing persuasive intent. Regulators seek to reinforce users' …
can deceive users by concealing persuasive intent. Regulators seek to reinforce users' …
Branding the brain: A critical review and outlook
The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …
of brands, has gained popularity over the past decade in the academic and the corporate …