This article endeavors to answer the following research question: What is the impact of
Artificial Intelligence (AI) on branding and the trends, pros, and pitfalls? 519 AI-branding …

This article discusses the impact of marketing innovation through social media on the
performance of technology companies. Social media marketing innovation includes the …

In recent years, influencer marketing has become one of the most effective marketing
strategies, especially in the digital era marked by the rapid development of social media …

This literature review explores the role of marketing innovation through social media in
enhancing interaction between companies and consumers. Social media has proven to be a …

Esta investigación tiene por objetivo analizar las perspectivas futuras de la investigación en
marketing influencers. El estudio de tipo cualitativo que consiste en la revisión de la …

This study examines the impact of TikTok usage on brand awareness and purchase interest
in the automotive industry. Using a sample of 165 active TikTok users, the research finds a …

The application of digital technology in brand management is a focus of interest for research
on the scientific public because communication and information technology in competitive …

Työssä tutkittiin uutta ilmiötä, jossa yritykset kommentoivat sisällöntuottajien videoita
TikTokissa vuosina 2023 ja 2024. Tutkimusaihe valittiin ilmiön ajankohtaisuuden ja sen …

Sosiaalinen media ja sen luoma uusien alustojen synty on vaikuttanut merkittävästi
markkinoinnin kehitykseen. Uudet alustat ovat luoneet yrityksille täysin uuden ympäristön …

Comments on social media, especially on the TikTok platform, have become an important
factor influencing the online purchasing decision-making process. This research aims to …