This is a critical study of the changing relationship between media and marketing
communications in the digital age. It examines the growth of content funded by brands …

As traditional news outlets decline and corporations cultivate publisher ambitions, brand
journalism (ie, native advertising and content marketing) has grown robustly. This paper …

This critical introductory text explores the role of advertising in contemporary culture and its
connections to larger economic, social, and political forces. Written in an engaging and …

This article reports a case study on how government-sponsored native advertising
influences everyday practices of journalism and journalists' role identification in China. The …

Brands have become a ubiquitous feature of life in market‐based consumer societies. While
marketers aim to establish brands as efficient devices for guiding purchase decisions, critical …

Abstract Your Facebook feed says" Recommended for you" and" Sponsored". Your online
magazine says" Paid Content", another in Buzzfeed (2014) says" Promoted Content" and …

In the digital era, how we learn about and access music has undergone extensive changes,
as the dominance of physical albums has been challenged by the rise of new music …

This chapter examines the new relationship that is develo** between ad tech business on
the one hand, and online magazines on the other. The mobile‐accessed internet has …

A investigação aqui proposta analisa práticas discursivas do setor publicitário diante da
validação de um instrumento jurídico que versa sobre a abusividade do direcionamento de …

This chapter discusses and illustrates the challenges to revising critical political economy
(CPE) approaches to media and advertising relationships so that they are adequate for the …