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Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption
The Metaverse has emerged as a convergence of technologies and conceptions with the
potential to reshape how we interact, participate, learn, and entertain ourselves in the digital …
potential to reshape how we interact, participate, learn, and entertain ourselves in the digital …
Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN
This study examines the analysis of the elements of the influence of the coupled internal and
external demand dynamics of low-carbon consumption in the market, especially the …
external demand dynamics of low-carbon consumption in the market, especially the …
[HTML][HTML] See you on the Metaverse: A bibliometric expedition through the Metaverse landscape
S Aiolfi, B Luceri - Technological Forecasting and Social Change, 2024 - Elsevier
The Metaverse is a rapidly develo** technology that has attracted interest from various
companies. Experts predict exponential growth in profits from the Metaverse market in the …
companies. Experts predict exponential growth in profits from the Metaverse market in the …
The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse
A Kumar, A Shankar - Psychology & Marketing, 2024 - Wiley Online Library
The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …
[HTML][HTML] Exploring purchase intention in metaverse retailing: Insights from an automotive platform
As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize
online retailing. This study employed a well-established metaverse automotive retailing …
online retailing. This study employed a well-established metaverse automotive retailing …
[HTML][HTML] Identifying the metaverse value recipe (s) affecting customer engagement and well-being in retailing
Following the increasing interest of retailers in engaging with their consumers using digital
channels and platforms, this study uses affordance theory and Leroi-Werelds' value …
channels and platforms, this study uses affordance theory and Leroi-Werelds' value …
Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs
Small and medium-sized enterprises (SMEs) rely on a thriving distribution network and
digital technologies, including the metaverse, to remain competitive. The retail industry is …
digital technologies, including the metaverse, to remain competitive. The retail industry is …
[HTML][HTML] Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs
The last decade has seen major transformations in the tourism sector, influenced by
changes in consumer behaviour and the integration of technology. The Metaverse has …
changes in consumer behaviour and the integration of technology. The Metaverse has …
Determinants of virtual reality stores influencing purchase intention: an interpretive structural modeling approach
Virtual reality (VR) stores are gaining popularity as they are highly interactive and enhance
the consumer experience, allowing consumers to browse, engage, interact, and potentially …
the consumer experience, allowing consumers to browse, engage, interact, and potentially …
Modelling barriers to metaverse adoption in the hospitality and tourism industry
M Chi, Y Chen, Y Xu, Y Wu - Information Technology & Tourism, 2024 - Springer
The emerging concept of the metaverse, which blends digital and physical realms to offer
immersive user experiences, presents a disruptive opportunity for businesses operating in …
immersive user experiences, presents a disruptive opportunity for businesses operating in …