Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption

R Gupta, B Rathore, B Biswas, M Jaiswal… - Journal of Retailing and …, 2024 - Elsevier
The Metaverse has emerged as a convergence of technologies and conceptions with the
potential to reshape how we interact, participate, learn, and entertain ourselves in the digital …

Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN

K Di, W Chen, Q Shi, Q Cai, S Liu - Journal of Retailing and Consumer …, 2024 - Elsevier
This study examines the analysis of the elements of the influence of the coupled internal and
external demand dynamics of low-carbon consumption in the market, especially the …

[HTML][HTML] See you on the Metaverse: A bibliometric expedition through the Metaverse landscape

S Aiolfi, B Luceri - Technological Forecasting and Social Change, 2024 - Elsevier
The Metaverse is a rapidly develo** technology that has attracted interest from various
companies. Experts predict exponential growth in profits from the Metaverse market in the …

The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse

A Kumar, A Shankar - Psychology & Marketing, 2024 - Wiley Online Library
The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …

[HTML][HTML] Exploring purchase intention in metaverse retailing: Insights from an automotive platform

H Zhang, Y Lv, JZ Zhang, LD Hollebeek, A Behl… - Journal of Retailing and …, 2025 - Elsevier
As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize
online retailing. This study employed a well-established metaverse automotive retailing …

[HTML][HTML] Identifying the metaverse value recipe (s) affecting customer engagement and well-being in retailing

G Singh, SK Roy, C Apostolidis, M Quaddus… - … Forecasting and Social …, 2025 - Elsevier
Following the increasing interest of retailers in engaging with their consumers using digital
channels and platforms, this study uses affordance theory and Leroi-Werelds' value …

Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs

A Rehman, RK Behera, MS Islam, YA Elahi… - Technology in …, 2024 - Elsevier
Small and medium-sized enterprises (SMEs) rely on a thriving distribution network and
digital technologies, including the metaverse, to remain competitive. The retail industry is …

[HTML][HTML] Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs

P Ledesma-Chaves, E Gil-Cordero… - Journal of Innovation & …, 2024 - Elsevier
The last decade has seen major transformations in the tourism sector, influenced by
changes in consumer behaviour and the integration of technology. The Metaverse has …

Determinants of virtual reality stores influencing purchase intention: an interpretive structural modeling approach

N Mkedder, V Jain, P Salunke - Journal of Retailing and Consumer …, 2024 - Elsevier
Virtual reality (VR) stores are gaining popularity as they are highly interactive and enhance
the consumer experience, allowing consumers to browse, engage, interact, and potentially …

Modelling barriers to metaverse adoption in the hospitality and tourism industry

M Chi, Y Chen, Y Xu, Y Wu - Information Technology & Tourism, 2024 - Springer
The emerging concept of the metaverse, which blends digital and physical realms to offer
immersive user experiences, presents a disruptive opportunity for businesses operating in …