Set within the context of recent rural restructuring in developed market economies, the
authors examine the potential of niche markets for speciality food products (SFPs) to …

For almost a century, economic anthropology has formed a fairly coherent field at the
interface between sociocultural anthropology and economics. Many anthropologists are …

Consumption has become one of the leading topics across the social sciences and
vocational disciplines such as marketing and business studies. In this comprehensively …

To explore the potentials of organic agriculture, it is important to know how consumers, as
well as producers, relate to food quality and food system issues. A consumer survey from the …

This article critically examines the emergence of nation branding as a commercial practice at
the end of the Cold War by conceptualizing it as a means for nations to redefine and …

We investigate how brand managers create regional Asian brands and show how some of
them are attempting to forge new webs of interconnectedness through the construction of a …

The author employs critical ethnographic methods to examine empirically marketers'
processes of producing cultural meanings at a western stock show and rodeo. Western …

Mainstream marketing's view on markets builds on neoclassical economics. By integrating
mainstream marketing thinking with the emergent marketing literature that acknowledges a …

In the information-intensive marketplaces of the networked economy, database-related
marketing techniques have gained unprecedented popularity. Their development is based …

" The Anthropology of Stuff" is part of a new Series dedicated to innovative, unconventional
ways to connect undergraduate students and their lived concerns about our social world to …