Advancing organizational support theory into the twenty-first century world of work
Purpose This review focuses and aids the development of organizational support theory,
which explains relationships between employers and employees based on social exchange …
which explains relationships between employers and employees based on social exchange …
Internal marketing: a systematic review
Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature,
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …
Antecedents of team creativity: An examination of team emotional intelligence, team trust and collaborative culture
Teams represent a dominant approach to getting work done in a business environment.
Creativity enables teams to solve problems and leverage opportunities through the …
Creativity enables teams to solve problems and leverage opportunities through the …
The role of customer orientation as a moderator of the job demand–burnout–performance relationship: A surface-level trait perspective
This study expands upon previous research on the antecedents (job demands and job
resources) and outcomes of frontline employee burnout, and examines the role of customer …
resources) and outcomes of frontline employee burnout, and examines the role of customer …
Reducing turnover intention: perceived organizational support for frontline employees
Q Wang, C Wang - Frontiers of Business Research in China, 2020 - Springer
Frontline employees are generally under great pressure, and carry out repetitive and
mundane daily tasks, leading to burnout and a high turnover intention among them. To …
mundane daily tasks, leading to burnout and a high turnover intention among them. To …
The role of leaders in internal marketing
There is little empirical research on internal marketing despite its intuitive appeal and
anecdotal accounts of its benefits. Adopting a social identity theory perspective, the authors …
anecdotal accounts of its benefits. Adopting a social identity theory perspective, the authors …
Examining the antecedents of positive employee brand‐related attitudes and behaviours
This study aims to examine the antecedents of employee brand commitment (BC) and brand
citizenship behaviours (BCB). In doing so, it also aims to propose a model which includes …
citizenship behaviours (BCB). In doing so, it also aims to propose a model which includes …
Internal marketing, employee customer‐oriented behaviors, and customer behavioral responses
JH Park, TBH Tran - Psychology & Marketing, 2018 - Wiley Online Library
This study seeks to investigate the effect of internal marketing—treating employees as
internal customers—on salesperson's engagement in customer‐oriented behaviors and …
internal customers—on salesperson's engagement in customer‐oriented behaviors and …
Employee based brand equity: A third perspective
Despite academics and practitioners alike promoting the positive outcomes of employees
being aware of the organization's brand in the context of their work environment, there …
being aware of the organization's brand in the context of their work environment, there …
Examining the mechanisms linking transformational leadership, employee customer orientation, and service performance: The mediating roles of perceived supervisor …
Purpose The aim of this study is to test whether store-level transformational leadership
influences service employees' customer orientation via two different mechanisms …
influences service employees' customer orientation via two different mechanisms …