The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Digital natives, with a sense of equality, social justice and environmental awareness, young
people from Generation Z value money more than previous generations and, as such, are …

Although Pakistan has the potential for solar energy generation, only a small proportion of
the population uses solar energy technology in agriculture because of its lower public …

While many people consider clothes shop** an enjoyable leisure activity, the constant
supply of new fashion styles at very low prices has led to a significant increase in the volume …

Green purchase can have an impact on organization bottom line. It also helps to build a
positive public image, brand, and goodwill in the marketplace. The purchasing intention for …

Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

The consumption of food has a significant impact on the environment, individuals and public
health. This study aims to investigate the integrative effects of consumers' personal and …

Extending the theory of planned behaviour to understand the effects of barriers towards
sustainable fashion consumption | Emerald Insight Books and journals Case studies Expert …

Responding to prior research that has been equivocal on the role of general environmental
motivations and addressing arguments on hedonic motivations in purchasing green …