Consumer behavior is dynamic and can shift rapidly due to various factors. The COVID-19
pandemic introduced unprecedented market disruptions, prompting unique consumer …

Purpose The study specifically seeks to comprehend the impact of online corporate social
responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y …

Consumer behavior is unpredictable. The accelerated pace of life and daily changes in the
desires and preferences of each individual require significant marketing efforts to fulfill …

The purpose of this study is to investigate repurchase intention among Oppo smartphone
users. The aim of the findings is to reveal the extent to which store atmosphere, gift …

Thesis Purpose: This thesis aims to explore the construction and dynamics of'dupe
culture'as an emergent digital consumer culture, examining its implications for brand …

In today's world, brand extension is more important than ever as companies are constantly
seeking to expand their customer base, increase revenue, and remain competitive in an …

The main objective of this research was to examine the influence of Purchase Intention,
cultural identity, cultural sensuality, and social media on customer loyalty towards telecom …

During recent years, Swedish society has been affected by circumstances causing
conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused …

This research examines the impact of habitual behavior, brand loyalty, offline influences,
and cognitive biases on buyers' interest among FEB students at Hasanuddin University. The …

Aim/Purpose:-The aim of the descriptive research was to investigate “To study the impact of
brand loyalty attributes on buying behavior of consumers for FMCG”. The paper applies data …