Trust me, I'm an influencer!-Causal recipes for customer trust in artificial intelligence influencers in the retail industry
H Alboqami - Journal of Retailing and Consumer Services, 2023 - Elsevier
Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …
intelligence (AI) influencers and followers have been few. This study employed complexity …
Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps
Advertising during short-form videos (SFVs) to take advantage of users' fragmented attention
provides a new touchpoint to reach potential consumers, while the unique elements of …
provides a new touchpoint to reach potential consumers, while the unique elements of …
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
[HTML][HTML] Map** the scholarly landscape of TikTok (Douyin): a bibliometric exploration of research topics and trends
The TikTok platform has become widely popular among younger generations and has
influenced various industries and aspects of life. This systematic literature review, using …
influenced various industries and aspects of life. This systematic literature review, using …
Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design
Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …
customers at various stages of their purchase journey. This research follows the foundations …
Telepresence in live-stream shop**: An experimental study comparing Instagram and the metaverse
Advances in digital platforms allow influencers to use live shows to showcase products,
which has given rise to live-stream shop**. Moreover, new communication forms have …
which has given rise to live-stream shop**. Moreover, new communication forms have …
Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense
In today's internet ecosystem, social media influencers serve a central purpose in the
creation of a compelling online presence that engages their followers. This study examines …
creation of a compelling online presence that engages their followers. This study examines …
Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses
Short-form video influencer advertising offers new opportunities for user sensory experience
to promote advertising effectiveness and induce positive user responses. This unique …
to promote advertising effectiveness and induce positive user responses. This unique …
[HTML][HTML] Leveraging online selling through social media influencers
While prior research suggests that facial expression influences consumer behavior, it
remains unclear under which conditions specific emotional expressions on social media …
remains unclear under which conditions specific emotional expressions on social media …
Content creators' participation in the creator economy: Examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Content creators produce content around their interests, hobbies, and experiences and
distribute and monetize it on digital platforms. This study, informed by two-factor theory …
distribute and monetize it on digital platforms. This study, informed by two-factor theory …