Despite considerable research, empirical results on the relationship between partitioned
country-of-origin (COO) and consumer behavior remain inconclusive and conflicting. This …

Few studies have examined potential impacts of firm's capabilities upon industrial brand
equity, and it remains unclear how value co-creation exerts an effect in the capabilities …

Purpose This study aims to provide a contemporary, holistic and systematic review
regarding the impact of country-of-origin on industrial purchase decision-making by …

Das Industriegütermarketing beschäftigt sich mit der Vermarktung von Produkten und
Dienstleistungen an Unternehmen. Das didaktisch schlüssig aufbereitete, durchgehend …

Purpose Reaching customer satisfaction and brand loyalty in a business-to-business setting
is still an area of rising interest to both researchers and practitioners. Compared to consumer …

This study explores how the appropriation of another country's cultural initiatives by a
consumer can influence country of origin (COO) effects and how this might be explained …

Purpose The purpose of this paper is to investigate the impact of service quality (physical
quality and staff behaviour) and brand equity (brand quality, brand awareness and brand …

In today's highly competitive markets, kee** customers and retaining their loyalty is
considered crucial in maintaining business. Companies and retailers also need to look for …

Purpose The purpose of this study is to examine the effects of consumer ethnocentrism and
animosity on the importance of country-of-origin in food product evaluation. It also tested the …

The functions of brands have changed over the years. Brands are no longer treated just as
differentiation tools but they have nowadays become vital for a firm's success. In addition to …