Currently, most traditional banks provide digital services and the government encourages
people to use cashless payments in their everyday life, particularly during the pandemic …

This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

Purpose The digital transformation in the banking industry has brought about complexity and
competitiveness which has made differentiation challenging for banks. Complemented by …

The Internet is a global communication medium that is increasingly being used worldwide as
an innovative tool for marketing goods and services. At the end of 2010, Internet users in …

Customer satisfaction (CS) has attracted serious research attention in the recent past. This
paper reviews the research on how to measure the level of CS, and classify research articles …

The growing human demand for economic and social development is resulting in a state of
ecological overshoot. This paper investigates the heterogeneous effect of income inequality …

Purpose The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit
(PPMH) framework in order to better understand users' intention of switching from offline to …

The primary aim of the study is to examine the effects of services marketing mix elements on
Indian customer for making the appropriate marketing mix strategy in banking services …

The discipline of operations management (OM) has long been offering differing quantitative
techniques for improving the efficiency of banking operations. However, there has been a …

Background Given the importance of customers as the most valuable assets of
organizations, customer retention seems to be an essential, basic requirement for any …