Netnography is a qualitative research method that explores digital tribes and consumer
behaviour by means of ethnographic research conducted online. Considering the growing …

Norway is a major renewable energy developer in Europe, mainly through its development
of hydropower. Research has shown that solar energy also has potential in Norway …

Andreas Hepp takes an integrative look at one of the biggest questions in media and
communications research: how digital media is changing society. Often, such questions are …

In the era of digital economy, digital green value co-creation behavior (DGVCB) has
replaced the previous value creation. DGVCB has become a tool for business ecosystems to …

This study examines the antecedents and impact of three forms of customer involvement in
innovation: customer involvement as an information source (CIS), customer involvement as …

Names: Kozinets, Robert V., 1964–editor.| Gambetti, Rossella, editor. Title: Netnography
unlimited: understanding technoculture using qualitative social media research/edited by …

This paper draws from the service science and professional service literatures to
conceptualize financial auditing as an economic service. A central characteristic of …

Crowdsourcing is an umbrella term for a variety of approaches that tap into the potential of a
large and open crowd of people. So far, there is no systematic understanding of the …

This study aims to identify key determinants impacting technology innovation and
organizational performance, investigating how technological complexity and co-creation can …

Purpose–The purpose of this paper is to make a contribution to co‐creation theory by
integrating conceptual insights from the management and marketing literatures that are both …