Display advertising with real-time bidding (RTB) and behavioural targeting

J Wang, W Zhang, S Yuan - Foundations and Trends® in …, 2017 - nowpublishers.com
The most significant progress in recent years in online display advertising is what is known
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …

A glimpse on big data analytics in the framework of marketing strategies

P Ducange, R Pecori, P Mezzina - Soft Computing, 2018 - Springer
Mining and analyzing the valuable knowledge hidden behind the amount of data available
in social media is becoming a fundamental prerequisite for any effective and successful …

A unifying framework for online optimization with long-term constraints

M Castiglioni, A Celli, A Marchesi… - Advances in Neural …, 2022 - proceedings.neurips.cc
We study online learning problems in which a decision maker has to take a sequence of
decisions subject to $ m $ long-term constraints. The goal of the decision maker is to …

Spending programmed bidding: Privacy-friendly bid optimization with roi constraint in online advertising

Y Su, M **ang, Y Chen, Y Li, T Qin, H Zhang… - Proceedings of the 30th …, 2024 - dl.acm.org
Privacy policies have disrupted the multi-billion dollar online advertising market by making
real-time and precise user data untraceable, which poses significant challenges to the …

Bidding machine: Learning to bid for directly optimizing profits in display advertising

K Ren, W Zhang, K Chang, Y Rong… - IEEE Transactions on …, 2017 - ieeexplore.ieee.org
Real-time bidding (RTB) based display advertising has become one of the key technological
advances in computational advertising. RTB enables advertisers to buy individual ad …

Multiplicative pacing equilibria in auction markets

V Conitzer, C Kroer, E Sodomka… - Operations …, 2022 - pubsonline.informs.org
Budgets play a significant role in real-world sequential auction markets such as those
implemented by internet companies. To maximize the value provided to auction participants …

Online primal-dual mirror descent under stochastic constraints

X Wei, H Yu, MJ Neely - Proceedings of the ACM on Measurement and …, 2020 - dl.acm.org
We consider online convex optimization with stochastic constraints where the objective
functions are arbitrarily time-varying and the constraint functions are independent and …

Good prophets know when the end is near

S Banerjee, D Freund - Management Science, 2024 - pubsonline.informs.org
We consider a class of online decision-making problems with exchangeable actions, where
in each period a controller is presented an input type drawn from some stochastic arrival …

Smart pacing for effective online ad campaign optimization

J Xu, K Lee, W Li, H Qi, Q Lu - Proceedings of the 21th ACM SIGKDD …, 2015 - dl.acm.org
In targeted online advertising, advertisers look for maximizing campaign performance under
delivery constraint within budget schedule. Most of the advertisers typically prefer to impose …

Online Learning under Budget and ROI Constraints via Weak Adaptivity

M Castiglioni, A Celli, C Kroer - Forty-first International Conference …, 2024 - openreview.net
We study online learning problems in which a decision maker has to make a sequence of
costly decisions, with the goal of maximizing their expected reward while adhering to budget …