Display advertising with real-time bidding (RTB) and behavioural targeting
The most significant progress in recent years in online display advertising is what is known
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …
A glimpse on big data analytics in the framework of marketing strategies
Mining and analyzing the valuable knowledge hidden behind the amount of data available
in social media is becoming a fundamental prerequisite for any effective and successful …
in social media is becoming a fundamental prerequisite for any effective and successful …
A unifying framework for online optimization with long-term constraints
We study online learning problems in which a decision maker has to take a sequence of
decisions subject to $ m $ long-term constraints. The goal of the decision maker is to …
decisions subject to $ m $ long-term constraints. The goal of the decision maker is to …
Spending programmed bidding: Privacy-friendly bid optimization with roi constraint in online advertising
Privacy policies have disrupted the multi-billion dollar online advertising market by making
real-time and precise user data untraceable, which poses significant challenges to the …
real-time and precise user data untraceable, which poses significant challenges to the …
Bidding machine: Learning to bid for directly optimizing profits in display advertising
Real-time bidding (RTB) based display advertising has become one of the key technological
advances in computational advertising. RTB enables advertisers to buy individual ad …
advances in computational advertising. RTB enables advertisers to buy individual ad …
Multiplicative pacing equilibria in auction markets
Budgets play a significant role in real-world sequential auction markets such as those
implemented by internet companies. To maximize the value provided to auction participants …
implemented by internet companies. To maximize the value provided to auction participants …
Online primal-dual mirror descent under stochastic constraints
We consider online convex optimization with stochastic constraints where the objective
functions are arbitrarily time-varying and the constraint functions are independent and …
functions are arbitrarily time-varying and the constraint functions are independent and …
Good prophets know when the end is near
We consider a class of online decision-making problems with exchangeable actions, where
in each period a controller is presented an input type drawn from some stochastic arrival …
in each period a controller is presented an input type drawn from some stochastic arrival …
Smart pacing for effective online ad campaign optimization
In targeted online advertising, advertisers look for maximizing campaign performance under
delivery constraint within budget schedule. Most of the advertisers typically prefer to impose …
delivery constraint within budget schedule. Most of the advertisers typically prefer to impose …
Online Learning under Budget and ROI Constraints via Weak Adaptivity
We study online learning problems in which a decision maker has to make a sequence of
costly decisions, with the goal of maximizing their expected reward while adhering to budget …
costly decisions, with the goal of maximizing their expected reward while adhering to budget …