Marketing ecológico: Análisis de revisión de la literatura

SA Perez - 2023‏ - ri.conicet.gov.ar
En las últimas décadas el medioambiente es una variable clave en la gestión de las
organizaciones, y dentro de estas, del marketing. El objetivo del presente trabajo es …

[PDF][PDF] Market Preparedness for Policy Interventions Towards Domestic Sustainable Markets: A Study on Thai Rice Supply Chain

G Balasingam, R Anns, S Subramanian… - Social …, 2024‏ - pdfs.semanticscholar.org
Climate change is a critical global issue affecting environments, economies, and societies.
Sustainable development, which meets current needs without compromising future …

[PDF][PDF] Building Stakeholder Trust Through Industry Leadership in Sustainable Development

A Nyquist - Journal of Sustainable Marketing, 2024‏ - luminousinsights.net
Sustainable marketing has become essential due to increasing sustainability risks,
regulatory pressures and increasing consumer interests. Despite its growing importance, a …

Sustainability Marketing: The Intersection of Sustainability and Marketing for a Better World

M Uyanik - Marketing Innovation Strategies and Consumer …, 2024‏ - igi-global.com
This study aims to provide readers with a holistic perspective on sustainability marketing by
evaluating the sustainability focus in marketing within the historical development process …

Emerging Trends in Sustainability: A Conceptual Exploration

K Anitha - Global Sustainability: Trends, Challenges & Case …, 2024‏ - Springer
In an era marked by mounting environmental challenges, burgeoning social disparities, and
economic uncertainties, sustainability has taken center stage as a guiding principle for …

Consumer attitudes toward sustainable packaged beauty products

N Rovčanin - 2024‏ - ebiblioteka.efsa.unsa.ba
Sustainability as a very significant topic nowadays started to be in greater focus by countries
around the world in order to reduce the effect of climate change, and to somehow preserve …

Economía circular y marketing ecológico, impacto en el comportamiento del consumidor y oportunidades de mercado

MFM Maldonado, BGR Loza… - REVISTA …, 2024‏ - investigacion.utc.edu.ec
Cada vez es mayor el número de organizaciones mundiales que reconocen los temas
ecológicos como parte fundamental de las operaciones y estrategias empresariales …

[PDF][PDF] EFFECTS OF SUSTAINABLE MARKETING ON BRAND EQUITY IN THE COSMETIC INDUSTRY IN AWKA, ANAMBRA STATE.

I Eresimadu Chukwunonso, TC Okeke‏ - journals.unizik.edu.ng
Marketers strive to increase brand equity with reference to their products and services in the
market. However, it has been observed that low price does not work favourably for a …

On the expected role of public authorities to support the achievement of sustainable development goals

M Dubosson, E Fragnière, D Rochat - Proceedings of the 33th …, 2023‏ - arodes.hes-so.ch
Résumé In this article, we present the results of a qualitative survey based on semi-
structured interviews administered to 60 citizens of the French-speaking part of Switzerland …

[معلومات الإصدار][C] EFFECTS OF SUSTAINABLE MARKETING ON BRAND EQUITY IN THE COSMETIC INDUSTRY IN AWKA, ANAMBRA STATE

E Chukwunonso - Journal of the Management Sciences, 2023