Third-party web tracking: Policy and technology

JR Mayer, JC Mitchell - 2012 IEEE symposium on security and …, 2012 - ieeexplore.ieee.org
In the early days of the web, content was designed and hosted by a single person, group, or
organization. No longer. Webpages are increasingly composed of content from myriad …

The personalization-privacy paradox: implications for new media

E Aguirre, AL Roggeveen, D Grewal… - Journal of consumer …, 2016 - emerald.com
Purpose–This paper aims to investigate personalized communications through digital
media, which include display, search, social and mobile communications …

Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising

C Campbell, K Plangger, S Sands… - Journal of …, 2022 - Taylor & Francis
Traditionally, the production and distribution of advertising material has relied on human
effort and analog tools. However, technological innovations have given the advertising …

Revisiting TAM2 in behavioral targeting advertising: a deep learning-based dual-stage SEM-ANN analysis

G Wang, GWH Tan, Y Yuan, KB Ooi… - … Forecasting and Social …, 2022 - Elsevier
The study investigates the antecedents that affect consumers' acceptance of behavioral
targeting advertising (BTA) services by extending technology acceptance Model 2 (TAM2) …

The search engine manipulation effect (SEME) and its possible impact on the outcomes of elections

R Epstein, RE Robertson - Proceedings of the national academy of …, 2015 - pnas.org
Internet search rankings have a significant impact on consumer choices, mainly because
users trust and choose higher-ranked results more than lower-ranked results. Given the …

How deepfakes and artificial intelligence could reshape the advertising industry: The coming reality of AI fakes and their potential impact on consumer behavior

C Campbell, K Plangger, S Sands… - Journal of Advertising …, 2022 - Taylor & Francis
Creative artificial intelligence technologies (eg, deepfakes, generative adversarial networks)
are enabling new ways of producing and editing the audio and visual content in advertising …

When does retargeting work? Information specificity in online advertising

A Lambrecht, C Tucker - Journal of Marketing research, 2013 - journals.sagepub.com
Firms can now offer personalized recommendations to consumers who return to their
website, using consumers' previous browsing history on that website. In addition, online …

Smart, useful, scary, creepy: perceptions of online behavioral advertising

B Ur, PG Leon, LF Cranor, R Shay… - proceedings of the eighth …, 2012 - dl.acm.org
We report results of 48 semi-structured interviews about online behavioral advertising
(OBA). We investigated non-technical users' attitudes about and understanding of OBA …

Display advertising with real-time bidding (RTB) and behavioural targeting

J Wang, W Zhang, S Yuan - Foundations and Trends® in …, 2017 - nowpublishers.com
The most significant progress in recent years in online display advertising is what is known
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …

Suppressing the search engine manipulation effect (SEME)

R Epstein, RE Robertson, D Lazer… - Proceedings of the ACM on …, 2017 - dl.acm.org
A recent series of experiments demonstrated that introducing ranking bias to election-related
search engine results can have a strong and undetectable influence on the preferences of …