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Third-party web tracking: Policy and technology
In the early days of the web, content was designed and hosted by a single person, group, or
organization. No longer. Webpages are increasingly composed of content from myriad …
organization. No longer. Webpages are increasingly composed of content from myriad …
The personalization-privacy paradox: implications for new media
Purpose–This paper aims to investigate personalized communications through digital
media, which include display, search, social and mobile communications …
media, which include display, search, social and mobile communications …
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
Traditionally, the production and distribution of advertising material has relied on human
effort and analog tools. However, technological innovations have given the advertising …
effort and analog tools. However, technological innovations have given the advertising …
Revisiting TAM2 in behavioral targeting advertising: a deep learning-based dual-stage SEM-ANN analysis
The study investigates the antecedents that affect consumers' acceptance of behavioral
targeting advertising (BTA) services by extending technology acceptance Model 2 (TAM2) …
targeting advertising (BTA) services by extending technology acceptance Model 2 (TAM2) …
The search engine manipulation effect (SEME) and its possible impact on the outcomes of elections
R Epstein, RE Robertson - Proceedings of the national academy of …, 2015 - pnas.org
Internet search rankings have a significant impact on consumer choices, mainly because
users trust and choose higher-ranked results more than lower-ranked results. Given the …
users trust and choose higher-ranked results more than lower-ranked results. Given the …
How deepfakes and artificial intelligence could reshape the advertising industry: The coming reality of AI fakes and their potential impact on consumer behavior
Creative artificial intelligence technologies (eg, deepfakes, generative adversarial networks)
are enabling new ways of producing and editing the audio and visual content in advertising …
are enabling new ways of producing and editing the audio and visual content in advertising …
When does retargeting work? Information specificity in online advertising
Firms can now offer personalized recommendations to consumers who return to their
website, using consumers' previous browsing history on that website. In addition, online …
website, using consumers' previous browsing history on that website. In addition, online …
Smart, useful, scary, creepy: perceptions of online behavioral advertising
We report results of 48 semi-structured interviews about online behavioral advertising
(OBA). We investigated non-technical users' attitudes about and understanding of OBA …
(OBA). We investigated non-technical users' attitudes about and understanding of OBA …
Display advertising with real-time bidding (RTB) and behavioural targeting
The most significant progress in recent years in online display advertising is what is known
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …
Suppressing the search engine manipulation effect (SEME)
A recent series of experiments demonstrated that introducing ranking bias to election-related
search engine results can have a strong and undetectable influence on the preferences of …
search engine results can have a strong and undetectable influence on the preferences of …