Artificial intelligence: an overview of research trends and future directions
Purpose This study aims to offer an overview of hospitality and tourism research on artificial
intelligence (AI) and its impact on the industry. More specifically, this study examines …
intelligence (AI) and its impact on the industry. More specifically, this study examines …
Generative AI as a transformative force for innovation: a review of opportunities, applications and challenges
S Sedkaoui, R Benaichouba - European Journal of Innovation …, 2024 - emerald.com
Purpose This study examines the existing literature on generative artificial intelligence (Gen
AI) and its impact across many sectors. This analysis explores the potential, applications …
AI) and its impact across many sectors. This analysis explores the potential, applications …
Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?
The remarkable growth of ChatGPT, a Generative Artificial Intelligence (Gen-AI), has
triggered a significant debate in society. It has the potential to radically transform the …
triggered a significant debate in society. It has the potential to radically transform the …
When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making
This study investigates how inaccurate information provided by ChatGPT impacts travelers'
acceptance of recommendations. Six experiments were conducted based on the …
acceptance of recommendations. Six experiments were conducted based on the …
Bridging the gap of bibliometric analysis: The evolution, current state, and future directions of tourism research using ChatGPT
ChatGPT can generate coherent text with unprecedented fluency by processing massive
amounts of text data. Given the chatbot's remarkable accuracy in responses to a wide range …
amounts of text data. Given the chatbot's remarkable accuracy in responses to a wide range …
How to build a competitive advantage for your brand using generative AI
Generative artificial intelligence––defined as AI-enabled technology that analyzes and
learns from existing data and generates novel human-like content—has emerged as a …
learns from existing data and generates novel human-like content—has emerged as a …
Exploring the generative AI adoption in service industry: A mixed-method analysis
R Gupta, B Rathore - Journal of Retailing and Consumer Services, 2024 - Elsevier
In the last few years, many service organisations have been exploring the use of Generative
Artificial Intelligence (GAI) tools for their businesses and upgrading their existing processes …
Artificial Intelligence (GAI) tools for their businesses and upgrading their existing processes …
Determinants of approach behavior for ChatGPT and their configurational influence in the hospitality and tourism sector: a cumulative prospect theory
Purpose This research paper aims to explore the concerns and determinants of travelers'
behavior toward ChatGPT in the hospitality and tourism context. It also examines the weight …
behavior toward ChatGPT in the hospitality and tourism context. It also examines the weight …
The implications of generative artificial intelligence in academic research and higher education in tourism and hospitality
The purpose of this study is to critically review the effect of generative artificial intelligence
(GAI) tools on higher education and research in the tourism and hospitality (TH) field. This …
(GAI) tools on higher education and research in the tourism and hospitality (TH) field. This …
The dark side of artificial intelligence in higher education
S Ivanov - The Service Industries Journal, 2023 - Taylor & Francis
The paper focuses on the negative aspects of artificial intelligence in higher education such
as biases in the datasets and algorithms, plagiarism, factual incorrectness …
as biases in the datasets and algorithms, plagiarism, factual incorrectness …