Rooted in a multi-method approach, both qualitative and quantitative, two successive
studies were carried out to determine the relationships that consumers establish with their …

Consumption of luxury goods is morphing into a diverse proposition where consumers are
actively adopting new roles: besides buyers and users, they are sometimes becoming …

Previously, signalling status had been primarily studied from the conspicuousness of luxury
brands, including high prices and prominent designs. However, less attention has been …

The second-hand luxury market is currently experiencing rapid growth. Despite the existing
knowledge on consumer second-hand luxury shop** behavior, little is known about …

Although scholars describe consumer behaviour as a process of acquisition, consumption,
and disposition, limited research is done on disposition decisions, especially in the context …

While social evaluations have gained prominence in the field of marketing, few studies have
investigated how brands strategically mobilize their social evaluations. This study aims to …

Purpose By responding to scholarly calls, this study examines the environmental reports of
LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the …

Purpose This study aims to comprehend luxury brands' corporate social responsibility (CSR)
strategies. In addition to facing a demand for new CSR strategies (consumer-centric CSR) …

In marketing research, the term “fashion” has been shown to have a double meaning. It is
mostly used as a synonym of apparel brands, and rarely as a concept defining the degree of …

Consumers may self-indulge in luxury for several reasons. This research examines the effect
of giving a gift on the giver's subsequent indulgence in affordable luxury and finds that the …