Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts

H Gupta, T Lam, S Pettigrew, RJ Tait - BMC public health, 2018 - Springer
Background We know little about how social media alcohol marketing is utilized for alcohol
promotion in different national contexts. There does not appear to be any academic work on …

How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective

H Gupta, S Pettigrew, T Lam, RJ Tait - Media Analysis and Public …, 2020 - taylorfrancis.com
Little work has been conducted to understand how alcohol marketers engage users with
their brands' Facebook pages in India and Australia. We aimed to evaluate and compare (i) …

A cross-national comparison of the Twitter feeds of popular alcohol brands in India and Australia

H Gupta, T Lam, S Pettigrew, RJ Tait - … : Education, prevention and …, 2019 - Taylor & Francis
Aims: To evaluate (i) the types of techniques alcohol marketers utilise to facilitate user
engagement with content on leading Indian and Australian Twitter alcohol brand pages and …

[PDF][PDF] ANALYSIS OF ALCOHOL PROHIBITION POLICY IN INDIA WITH

IJ Janbandhu - 2023 - researchgate.net
In order to reduce alcohol consumption and advance social welfare among Indian
inhabitants, this dissertation examines the efficacy of alcohol prohibition measures in the …

[KÖNYV][B] Media Analysis and Public Health

L Henderson, S Hilton, J Green - api.taylorfrancis.com
Mass media, in their changing forms, remain a core component of any health system,
providing communication channels and framing health care problems and their solutions …