Positioning of retail assortments is a powerful way to create a choice architecture that
facilitates consumers' sustainable product choices, for example the shift from animal-derived …

Given the recent development in the metaverse, a new channel for conducting commerce
activities named metaverse commerce has emerged. However, there is a need to …

The increasing popularity of social media and the growth of gourmet food culture have
elevated molecular gastronomy as a unique dining experience that enhances consumers' …

This study explores how self-mockery in advertising influences consumer perceptions and
consumption values, offering a humorous approach to mitigate negative evaluations of …

Based on the Value-Attitude-Behaviour (VAB) framework, this study investigates the roles of
two important antecedents of green purchase intention (ie moral norm and status need) …