An increasing number of firms introduce service robots, such as physical robots and virtual
chatbots, to provide services to customers. While some firms use robots that resemble …

Sharing is a fundamental consumer behavior that we have either tended to overlook or to
confuse with commodity exchange and gift giving. Sharing is a distinct, ancient, and …

В предлагаемой книге впервые в отечественной психологии систематически
исследуется феноменология и становление психологической суверенности личности …

Our understandings of money, possessions, and ownership are all changing dramatically as
consumption becomes digital and virtual. The Metaverse is an imagined future space where …

Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …

Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer
experience. Because consumers can actively interact with smart objects, the traditional …

To advance understanding of how well different types of brand relationships drive customer
brand loyalty and to help companies improve the effectiveness of their relationship-building …

The sharing norm has enabled many of unused resources revamped and returned with
some value to both travelers and local communities in the sharing economy. Airbnb requires …

Purpose Satisfaction and loyalty as vital and strategic concepts in the marketing literature
are highly important to companies and marketers. The review of the existing literature …

The global rise of the sharing economy has attracted widespread attention among
managers, marketers and researchers as non-ownership modes of consumption are …