This study seeks to answer the question of whether advertising influences consumer
behaviour in terms of their choices and purchases. To achieve this, a review of a total of 67 …

Purpose The purpose of this paper is to cover the gap from the previous literature with
regard to the cognitive and the behavioural component of attitude of consumers. The …

This paper mainly aimed to identify the impact of critical factors of advertisement on
consumer buying behaviour for skincare products. Data for this study were collected from …

Purpose: Innovations in fast-moving consumer goods (FMCGs) play a substantial role in the
growth and sustainability of the FMCG industry. Companies invest resources to design and …

Many businesses want to go green because an increasing number of consumers want to
identify themselves with eco-friendly products. Along with this, one can see consumer …

This study investigates distinctive Influencing factors and among every one of those
influencing factors, which factor influences the rural people for the purchase decision. The …

The study is focused on the effect of advertising on consumer buying behavior of insurance
products in Ghana. Exploratory analysis and descriptive statistics were used to analyze …

This study is a critical evaluation of the Pakistani front-line print media ie The Dawn and The
Nation. The special focus remained on the deconstruction of the advertisements of the …

In order to reach the target markets, advertisements are being used as main tool by the
marketers. These advertisements present a capitative picture of the world, and usually …

The article examines the influence of advertisement elements—namely television, radio,
print media and online advertisements—on consumers' buying behaviour of real estate …