Paradoxes in use of the term customer experience are noted. As a verb, experience
describes a process of learning, leading to learned response, but as a noun emphasises …

Novelty is often depicted as the essence of travelling and is gaining attention in the tourism
literature. However, the understanding of novelty is diverse, with multiple theoretical …

Gamification, an emerging idea for using game design elements and principles to make
everyday tasks more engaging, is permeating many different types of information systems …

Few studies have explored the factors influencing continuous usage intention toward virtual
tours, such as dominance, pleasure, and arousal. To address this research gap, this study …

The advance of the Internet and new technologies over the last decade has transformed the
retailing panorama. More and more channels are emerging, causing consumers to change …

The rising interest in the marketing potential of the metaverse and its influence on consumer
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …

This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and
purchase behavior in designing retail store atmosphere. Prior research suggests …

With high-immersive virtual reality (VR) systems approaching mass markets, companies are
seeking to better understand how consumers behave when shop** in VR. A key feature of …

Voice-based interfaces provide new opportunities for firms to interact with consumers along
the customer journey. The current work demonstrates across four studies that voice-based …

Recent technological advances have led to the emergence of autonomous consumer-facing
retail technologies that perform mental and physical tasks on behalf of the consumer, such …