The Impact of Researchers' Possessed Skills on Marketing Research Success

AMA Zamil, AY Areiqat, MN Dabaghia… - Artificial Intelligence and …, 2023 - Springer
This study aims to determine what specialist thinking will become the most crucial skill for
becoming an influential marketing researcher. Some researchers, however, have conflated …

[PDF][PDF] A Global Consumer Cultural Identity Perspective on Sustainable Clothing Consumption

HSN Mellin, JE Westholm - research.cbs.dk
As globalization progress, forces of materialism and sustainability are pulling the clothing
industry in different directions. In targeting the increasingly homogeneous global consumer …