This paper reviews the research trends that link the advanced technical aspects of
recommendation systems that are used in various service areas and the business aspects of …

Purpose This study aims to present a systematic review of smart tourism articles using a
meta-synthesis method. Effective systematic reviews are essential for assisting stakeholders …

Social media has become an integral part of our lives because of its popularity among users.
However, the dissemination of fake information has been a significant issue for marketers …

The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

Purpose This study used an integrated framework that incorporates the technology
acceptance model (TAM)(Davis, 1989), the theory of planned behavior (TPB)(Ajzen, 1991) …

Purpose The purpose of this study is to investigate how smart tourism technologies and
memorable tourism experiences affect tourist satisfaction and tourist destination loyalty …

In an aggressively growing market, influencers exploit social media platforms to make
videos on their chosen interests in an attempt to attract viewers worldwide. Consequently …

Global connectivity facilitated tourism and redefined economic landscapes, highlight an
interest in better understanding tourism retention factors. Today, in view of the global COVID …

This study examines customer's decision making when purchasing food product through
O2O commerce applying the elaboration likelihood model (ELM) and the technology …

Shop** convenience can be turned into a competitive advantage for online grocery
retailers. Consequently, we study how personalized product recommendations …