This study reviews the rich yet fragmented literature on digital transformation in the
hospitality industry. Using 2527 peer-reviewed English articles published between 2000 and …

ABSTRACT Understanding how Artificial Intelligence (AI) impacts organizational functions
supports stakeholders to prepare accordingly and profit from these developments. Adopting …

Purpose Building on recent smart hospitality systematic reviews and extensive literature
analyses, this paper aims to explore recent developments, themes and issues within smart …

Purpose Voice assistants (VAs) empower human–computer interactions by recognising
human speech and implementing commands pronounced by users. This paper aims to …

Purpose This study used an integrated framework that incorporates the technology
acceptance model (TAM)(Davis, 1989), the theory of planned behavior (TPB)(Ajzen, 1991) …

This study aimed to explore the implications of marketing practices based on current
literature on how businesses utilize a new frontier of technology in conjunction with …

Drawing on experiential learning cycle theory, in the present study, a theoretical framework
is constructed by performing an influence analysis of smart tourism experiences regarding …

Management 4.0 assists businesses in evolving, surviving and performing in the competitive
and dynamic world. This fourth revolution uses advanced technologies like Artificial …

A clear understanding of consumer adoption behavior would lead to broader acceptance of
technology-mediated products, which eventually pave the way for the success of smart …

This research presents a comprehensive analysis of significant factors sha** consumer
technology adoption and experiences in the hospitality and tourism sector. Technology …