Disruptive technologies such as the internet of things, big data analytics, blockchain, and
artificial intelligence have changed the ways businesses operate. Of all the disruptive …

As part of a business strategy, effective competitive research helps businesses outperform
their competitors and attract loyal consumers. To perform competitive research, sentiment …

Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …

This paper addresses how servitization is facilitated by the adoption of digital technologies
and presents a review of the literature on this subject. The paper aims to characterise the …

The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

In the era of the Internet of Things (IoT), emerging artificial intelligence (AI) technologies
provide various artificial autonomy features that allow intelligent personal assistants (IPAs) …

Since many years, companies are trying to cope with impressive technological growth rates,
severe environmental issues and even more restrictive national and international directives …

The “co-creation” label has proliferated over the past decade. With little consensus on what
“co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in …

In today's digitalized world, technologies such as the Internet of Things (IoT) and smart
connected objects (SCOs) are moving to the forefront and have given rise to fundamental …

Purpose Smart technologies and connected objects are rapidly changing the organizational
frontline. Yet, our understanding of how these technologies infuse service encounters …