This study utilises the inter‐relationship between market orientation and innovation in order
to examine alternative mechanisms through which market orientation contributes to service …

The service sector is an increasingly important source of job creation and economic wealth,
and accounts for more than 75 per cent of the GDP of many developed economies. Yet there …

With the market competition of hotel industry being heated, it is critical that hotels have a
breadth of resource and more flexible forms to meet the needs of a changing marketplace. In …

Market orientation has emerged as a significant antecedent of performance and is presumed
to contribute to long-term success. To investigate the impact of this predictor, a meta …

Innovation could be recognised as a key success factor in an increasingly competitive,
global economy. The purpose of this paper is to examine the relations among market …

The extant literature shows that the strength of the market orientation–performance
relationship decays as the terminal measure of performance shifts from new product success …

The 1970s introduced internal marketing (IM) as a solution for the companies that sought to
offer superior customer service. After 30 years though, IM practice remains limited, probably …

abstract Quantitative evidence drawn from a meta‐analysis of 56 studies (58 samples)
conducted in 28 countries reveals that market orientation is a generic determinant of firm …

While most academics generally agree that innovation plays the mediating role between
market orientation and new product/service performance, relatively little research has …

In recent years, much of the Marketing scientific community's interest has been dedicated to
the study of the market orientation concept. Numerous works, which are centered on the …