This book has been in the making for many years, in part as a response to the frequently
asked question “What has fashion got to do with geography?” I have been exploring how …

This paper explores the spaces in which fashion is displayed and consumed. In order to
'place'fashion space within the contemporary city, the paper focuses on a set of alliances …

The fashion firm Prada is currently turning away from the idea of place-image
(communicated through its 'Made in Italy'labels) as a source of monopoly rents. In this article …

This article investigates the place image concept. It aims to frame major factors impacting on
the image of a local area and to suggest associated measures. The adoption of a dynamic …

This article examines perceptions of the country of origin, perceived quality, and brand
image of Chinese household appliance products on product purchasing decisions by …

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of
interest to both academics and practitioners. In the contemporary environment, business and …

The main objective of this paper is to consider the role of Made in Italy in foreign markets,
especially in the German one. The focus is on the Italian Sounding phenomenon, which is …

As product features continue to be easily copied, brands have emerged to be one of the
marketer's most needed tools for establishing product differentiation. This research …

This chapter is aimed at providing an initial theoretical framework on the theme of the
country of origin (COO) from the company's perspective. This chapter also describes the …

Studies on country-of-origin effect (COO) largely show that product and country image is
relevant in the field of perceptions and of quality evaluations of unfamiliar products. Roth …