Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity
Brand positioning and business performance of alcoholic beverage firms in an emerging
market context: the mediation effect of brand equity | Emerald Insight Books and journals …
market context: the mediation effect of brand equity | Emerald Insight Books and journals …
[PDF][PDF] The brand value and its impact on sales in automotive industry
The aim of this article is to define the theoretical basis of brand value from the viewpoint of
domestic (Slovak) and foreign authors and its impact on sales. This includes a regression …
domestic (Slovak) and foreign authors and its impact on sales. This includes a regression …
[HTML][HTML] The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses
S Rangareddygari - Open Journal of Business and Management, 2024 - scirp.org
In recent years, AI has bloomed in terms of its availability and potential, especially in
business. Furthermore, more and more businesses have begun to adopt AI, with nearly sixty …
business. Furthermore, more and more businesses have begun to adopt AI, with nearly sixty …
Brand association and sales growth: A study of Nigeria the Flour Milling Industry
Branding has developed in the minds of customers a strong and positive perception of a
company's products or services. However, most of these businesses struggle to use …
company's products or services. However, most of these businesses struggle to use …
[PDF][PDF] BRANDING STRATEGIES AND CUSTOMER SERVICE STRATEGIES
A Mansurali, M Shanmugapriyaa - The Psychology of Marketing - sdcollegehsp.net
BRANDING STRATEGIES AND CUSTOMER SERVICE STRATEGIES Page 54 45
CHAPTER 7 BRANDING STRATEGIES AND CUSTOMER SERVICE STRATEGIES Dr A …
CHAPTER 7 BRANDING STRATEGIES AND CUSTOMER SERVICE STRATEGIES Dr A …
Brand Architecture, Customer Loyalty, Competitive Intensity and Performance of Water Bottling Firms in Nairobi City County, Kenya
SCA Awinyo - 2023 - erepository.uonbi.ac.ke
This study aimed at examining the effects of brand architecture, customer loyalty and
competitive intensity on firm performance. The study was carried out in the water bottling …
competitive intensity on firm performance. The study was carried out in the water bottling …
IMPACT OF PRODUCT BRANDING STRATEGIES ON ORGANISATIONAL PERFORMANCE IN NIGERIA
OA ADESANYA, EO OLATOMI… - Fuoye Journal of …, 2024 - fuoye-jmie.com
In the world of business in the 21st century, competition is highly keen, especially among the
companies producing fast moving consumer goods, and branding is one of the major …
companies producing fast moving consumer goods, and branding is one of the major …
Dynamics of the poultry market in Ghana
This paper examines the dynamics of the poultry market in Ghana using secondary data and
a field study in four regions including Greater Accra region, Western region, Ashanti region …
a field study in four regions including Greater Accra region, Western region, Ashanti region …
[PDF][PDF] An investigation of factors influencing consumer buying behavior of coffee consumers in Ireland-With particular focus on the mediating effect of brand equity
CU Chima - 2020 - norma.ncirl.ie
Consumers these days give importance to brands and views brands from different
perspectives in terms of better quality that replicates their reputation. Brands are imperative …
perspectives in terms of better quality that replicates their reputation. Brands are imperative …