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Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Abstract Distributed Ledger Technologies (DLTs), like Blockchain, could help improve brand
safety, consumer privacy and transparency in digital advertising. However, paid …
safety, consumer privacy and transparency in digital advertising. However, paid …
Influencers: The power of comments
Many customers choose products based on information from social media influencers.
Companies can pay these influencers to promote their products. We develop a model in …
Companies can pay these influencers to promote their products. We develop a model in …
Fifty years of deceptive marketing research: A systematic review and future research agenda
Deceptive marketing practices have continued to emerge as a persistent and difficult
challenge that affects marketing exchanges and government agents alike. While thorough …
challenge that affects marketing exchanges and government agents alike. While thorough …
Context information can increase revenue in online display advertising auctions: Evidence from a policy change
Ad exchanges, where real-time auctions for display ad impressions take place, have
historically emphasized user targeting, and advertisers sometimes did not know on which …
historically emphasized user targeting, and advertisers sometimes did not know on which …
Agency market power and information disclosure in online advertising
Studies have shown that agencies in online advertising can exercise their market power
over publishers to extract surplus. This may happen in the form of bid coordination where the …
over publishers to extract surplus. This may happen in the form of bid coordination where the …
Retail media at online platforms as resellers or marketplaces
F Long - Kenan Institute of Private Enterprise Research Paper, 2023 - papers.ssrn.com
We examine the intersection of two major trends at online retail platforms: the emergence of
retail media, which allows sellers to advertise on retail platforms alongside selling their …
retail media, which allows sellers to advertise on retail platforms alongside selling their …
Auctions of Auctions
Online advertising impressions are traded through a multitiered network of intermediaries.
We model the revenue optimization of a publisher that auctions off advertising impressions …
We model the revenue optimization of a publisher that auctions off advertising impressions …
[ספר][B] Agency bidding in online advertising
We study the impact of ad agencies on the online advertising market. To increase their
clients' payoffs, in a process known as “bid rotation,” agencies act as bidding rings where …
clients' payoffs, in a process known as “bid rotation,” agencies act as bidding rings where …
Retail media and manufacturer response
Abstract" Retail media," which refers to ads served to customers on retailers' websites, is
rapidly becoming an important component of the business models of retail platforms (as well …
rapidly becoming an important component of the business models of retail platforms (as well …
[PDF][PDF] Endemic and Non-Endemic Retail Media: The Role of Brand Response
Abstract “Retail media,” which refers to ads served to customers on retailers' websites, is
rapidly becoming an important component of the business models of retail platforms (as well …
rapidly becoming an important component of the business models of retail platforms (as well …