This paper presents a systematic literature review of the research field on big data analytics
capabilities (BDACs). With the emergence of big data and digital transformation, a growing …

The rapid development of artificial intelligence deeply affects social and business life, and
one of the areas where this will upset the balance will undoubtedly be the education system …

This paper aims to outline the influences of ChatGPT on service individualization and
service value co-creation in the travel industry. Data were collected from managers and …

The tourism industry has witnessed significant transformations in recent years with the
integration of artificial intelligence (AI) technologies. This study explores the echoes …

Building on resource-based theory, entrepreneurial orientation theory, and intrapreneurship
knowledge spillover theory, this study examined the relationship between big data analytics …

Purpose This study aims to examine consumers' purchasing and consumption behavior
regarding big data embedded in packaged food post-Covid-19. The second purpose is to …

This chapter aims to elucidate the ethical imperatives in deploying AI technologies within the
service sector. By examining a spectrum of ethical dimensions, ranging from transparency …

This study examines tourist guides' self-evaluations of innovative technologies, focusing on
digital transformation in tourist guidance services. With the qualitative research design, in …

This chapter explains the transformative impact of artificial intelligence (AI) on tourist
guidance education, exploring the paradigm shift in teaching methodologies and industry …

This study explains the pros and cons of using ChatGPT in the tourism industry. Data
obtained from interviews with professionals and consumers in the tourism industry have …