How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework
Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …
current research presents a review of the academic literature from marketing and behavioral …
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
S Wang, MT Liu, A Pérez - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose This study aims to provide the theoretical roots, research trajectories and promising
research directions of green marketing in marketing and related fields. Design/methodology …
research directions of green marketing in marketing and related fields. Design/methodology …