This chapter reviews theories and research on consumer decision making. We characterize
the properties of the consumer decision-making task and the consumer information …

Because products are rarely described completely, consumers often form inferences that go
beyond the information given. We review research on the processes, bases, and the …

Mobile banking (m-banking) has emerged dynamically over the years due to consumers'
increased use of mobile technologies, their ever-growing lifestyle choices and also the …

The purpose of this paper is to examine the effectiveness of social media on the different
stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for …

The Adaptive Decision Maker argues that people use a variety of strategies to make
judgments and choices. The authors introduce a model that shows how decision makers …

Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …

The authors update and extend their 1978 review of conjoint analysis. In addition to
discussing several new developments, they consider alternative approaches for measuring …

Conjoint analysis is marketers' favorite methodology for finding out how buyers make trade-
offs among competing products and suppliers. Conjoint analysts develop and present …

Abstract Companies in Europe and North America today accord product quality its place on
the list of paramount strategic issues. An important element of a marketing strategy based on …

Gerd Gigerenzer's influential work examines the rationality of individuals not from the
perspective of logic or probability, but from the point of view of adaptation to the real world of …