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Solving the mystery of storytelling in destination marketing: A systematic review
Storytelling has been prevailing in the tourism industry and considered as an effective
communication tool. However, the knowledge of what and how stories connected to …
communication tool. However, the knowledge of what and how stories connected to …
The impacts of under-tourism and place attachment on residents' life satisfaction
The tourism industry is highly sensitive to negative environmental factors, as can be seen in
the coronavirus disease 2019 pandemic, when many countries and regions shifted from …
the coronavirus disease 2019 pandemic, when many countries and regions shifted from …
Is a good story enough? A critical analysis of storyteller roles in tourism
As storytelling influences consumer attitudes and opinions, conditioning the tourist
experience by appealing to the imagination, this paper reviews the literature covering the …
experience by appealing to the imagination, this paper reviews the literature covering the …
[HTML][HTML] Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising
Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in
nurturing robust consumer-brand relationships. Understanding persuasive narratives within …
nurturing robust consumer-brand relationships. Understanding persuasive narratives within …
The power of culture: How it shapes tourists' online engagement with destinations
This study investigates how belief and folklore culture influence destination online
engagement behavior, with a specific focus on Meizhou Island's Mazu culture. Through …
engagement behavior, with a specific focus on Meizhou Island's Mazu culture. Through …
Connecting through chatbots: residents' insights on digital storytelling, place attachment, and value co-creation
Despite the widespread adoption of chatbots in tourism, there is limited research on their
role in digital storytelling from residents' perspectives. Drawing on Social Presence Theory …
role in digital storytelling from residents' perspectives. Drawing on Social Presence Theory …
An empirical study of the impact of metaverse storytelling on intentions to visit
W Zhang, Y Wang - Information Technology & Tourism, 2023 - Springer
The purpose of this study is to explore how storytelling in a metaverse environment impacts
on potential tourists' real-world visit intentions. An empirical study based on 283 …
on potential tourists' real-world visit intentions. An empirical study based on 283 …
Effective tourism destination stories: Matching effects between story type and destination type
F Chen - Journal of Hospitality and Tourism Management, 2024 - Elsevier
Stories are a powerful tool for enhancing tourism. However, the factors that contribute to
effective destination storytelling are poorly understood. Hence, this study investigates how …
effective destination storytelling are poorly understood. Hence, this study investigates how …
The role of destination brand-oriented leadership in sha** tourism destination brand ambassadorship behavior among local residents in Tanzania
Abstract The Chengdu Declaration on Tourism and the Sustainable Development Goals
emphasizes the importance of promoting local residents' involvement in building inclusive …
emphasizes the importance of promoting local residents' involvement in building inclusive …
Tourists' selfies storytelling: Preferences, intentions, and concerns for practise in the tourism and hospitality industry
Photography has recently received significant academic interest as a popular tourist activity.
However, tourist selfie practises have not yet been thoroughly examined by tourism …
However, tourist selfie practises have not yet been thoroughly examined by tourism …