Solving the mystery of storytelling in destination marketing: A systematic review

X Zhang, T Ramayah - Journal of Hospitality and Tourism Management, 2024‏ - Elsevier
Storytelling has been prevailing in the tourism industry and considered as an effective
communication tool. However, the knowledge of what and how stories connected to …

The impacts of under-tourism and place attachment on residents' life satisfaction

CK Pai, H Chen, TJ Lee, SS Hyun… - Journal of Vacation …, 2024‏ - journals.sagepub.com
The tourism industry is highly sensitive to negative environmental factors, as can be seen in
the coronavirus disease 2019 pandemic, when many countries and regions shifted from …

Is a good story enough? A critical analysis of storyteller roles in tourism

AC Moreira, RA Costa… - Journal of Hospitality & …, 2024‏ - journals.sagepub.com
As storytelling influences consumer attitudes and opinions, conditioning the tourist
experience by appealing to the imagination, this paper reviews the literature covering the …

[HTML][HTML] Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising

AS Can, Y Ekinci, S Dilek-Fidler - Tourism Management, 2025‏ - Elsevier
Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in
nurturing robust consumer-brand relationships. Understanding persuasive narratives within …

The power of culture: How it shapes tourists' online engagement with destinations

J Yin, X Qu, Y Ni - Journal of Travel & Tourism Marketing, 2023‏ - Taylor & Francis
This study investigates how belief and folklore culture influence destination online
engagement behavior, with a specific focus on Meizhou Island's Mazu culture. Through …

Connecting through chatbots: residents' insights on digital storytelling, place attachment, and value co-creation

P Tosun, A Uslu, E Erul - Current Issues in Tourism, 2025‏ - Taylor & Francis
Despite the widespread adoption of chatbots in tourism, there is limited research on their
role in digital storytelling from residents' perspectives. Drawing on Social Presence Theory …

An empirical study of the impact of metaverse storytelling on intentions to visit

W Zhang, Y Wang - Information Technology & Tourism, 2023‏ - Springer
The purpose of this study is to explore how storytelling in a metaverse environment impacts
on potential tourists' real-world visit intentions. An empirical study based on 283 …

Effective tourism destination stories: Matching effects between story type and destination type

F Chen - Journal of Hospitality and Tourism Management, 2024‏ - Elsevier
Stories are a powerful tool for enhancing tourism. However, the factors that contribute to
effective destination storytelling are poorly understood. Hence, this study investigates how …

The role of destination brand-oriented leadership in sha** tourism destination brand ambassadorship behavior among local residents in Tanzania

D Amani - Cogent Social Sciences, 2023‏ - Taylor & Francis
Abstract The Chengdu Declaration on Tourism and the Sustainable Development Goals
emphasizes the importance of promoting local residents' involvement in building inclusive …

Tourists' selfies storytelling: Preferences, intentions, and concerns for practise in the tourism and hospitality industry

A Elshaer, R Huang, A Marzouk - Journal of Vacation …, 2024‏ - journals.sagepub.com
Photography has recently received significant academic interest as a popular tourist activity.
However, tourist selfie practises have not yet been thoroughly examined by tourism …