The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

The Internet and digital technologies have grown exponentially and have become a part of
billions of people's daily lives around the world. Over‐the‐top (OTT) services are delivered …

Universities are increasingly utilising social media for student recruitment, the most highly
used channel for prospective students. However, research on information gathering and …

This study aims to investigate the effects of nonverbal information, verbal information, and
content characteristics on social media engagement (ie, likes and comments). The dataset …

Searching for information on online environments is a crucial part of today's academics'
work. However, no published research has been identified that comprehensively focuses on …

Purpose Blended learning is an emerging trend across many educational settings, adopting
the purposeful integration of traditional face-to-face and online teaching to establishing an …

Encouraging students to share positive online reviews should not be regarded only as a
marketing tool. This study aims to examine (i) the relationship between positive online …

Attracting and enrolling international students have become the primary concern of
marketing efforts of higher education institutions. For this purpose, understanding the …

The purpose of this research is to investigate the impact of student's perceived university
image on the reputation of university. Higher education institutions are using different …

Due to mobile applications have become popular in marketing activities, many retail
businesses have begun to launch their Augmented Reality (AR) applications. The …