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The emergence of collective moral elevation through multilevel individual and organizational processes
Purpose This paper aims to extend the concept of moral elevation from the individual level to
the team/group level by introducing the notion of collective moral elevation (CME) and …
the team/group level by introducing the notion of collective moral elevation (CME) and …
Halal service marketing: a strategic perspective
N Noor - Strategic Islamic marketing: A roadmap for engaging …, 2022 - Springer
This chapter contributes to the nascent field of Halal service marketing and research. We
begin by underscoring the importance of services for Halal markets and service marketing …
begin by underscoring the importance of services for Halal markets and service marketing …