The perseverance and agility to be transformative marketing educators have been identified
to be critical for the future of marketing education. In develo** this observation further, this …

Purpose The widespread integration of artificial intelligence (AI)-enabled personalization
has sparked a need for a deeper understanding of its transformative potential. To address …

Purpose This paper aims to provide researchers and practitioners with a consumer-focused
alternative for considering the integration of artificial intelligence (AI) into services …

Purpose Consumer well-being in health-care settings is often undermined by information
asymmetries, uncertainty and complex choices. Men are generally less motivated to adopt …

Objectives: at the beginning considered approaches for analysis of consumer behavior, its
evolution, basic principles, advantages; in relation to products and household goods of daily …

This book chapter delves into the dynamic intersection of interdisciplinary data analytics and
its transformative impact on influencer marketing strategies. In an era characterized by …

Cybersecurity and organizational development leaders are not adequately developed to
apply the need for wearable healthcare devices, whether inside or outside of the United …

This study delves into the intricate landscape of international student recruitment, brand
amplification, and student retention initiatives in higher education, with a specific focus on …

The article is devoted to the contemporary problems of the ownership rights on
intermediated securities. Authors study ownership rights as well as reviews the models of …