Green consumers' behavioral intention and loyalty to use mobile organic food delivery applications: The role of social supports, sustainability perceptions, and …
Consumer behavior in the food industry has undergone significant changes in recent years,
largely driven by growing consumer awareness of environmental, technological, religious …
largely driven by growing consumer awareness of environmental, technological, religious …
The Antecedents and Consequences of Customer Participation in Community Group Buying: A Systematic Literature Review and Future Agenda
Community group buying (CGB) has shown exponential development recently because of
the widespread use of social commerce and e-commerce. As a result of its popularity, the …
the widespread use of social commerce and e-commerce. As a result of its popularity, the …
Modeling the influence of online communities and social commerce
Purpose This paper aims to explain how Web 2.0, social connectedness online, has created
incredible new business options. This research's primary goal is to help businesses use …
incredible new business options. This research's primary goal is to help businesses use …
Integration of augmented reality (AR) and virtual reality (VR) as marketing communications channels in the hospitality and tourism service sector
Abstract The integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing
communication channels within the tourism and hospitality industry is gaining attention and …
communication channels within the tourism and hospitality industry is gaining attention and …
Understanding the impact of national culture differences on customers' online social shop** behaviours
The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …
professionals are specifically intrigued by how the fusion of SM might address the issue of …
[HTML][HTML] Scroll, Stop, Shop: Decoding impulsive buying in social commerce
Technological advancements within social commerce platforms, such as “action buttons” on
Facebook or Instagram (eg, the “Shop” button), have simplified how customers interact with …
Facebook or Instagram (eg, the “Shop” button), have simplified how customers interact with …
People, profiles, and purchases: Investigating the impact of environmental cues in social commerce
Technology, digital advances, and social media are increasingly used to facilitate and
influence online consumer purchasing behavior. Growth at the intersection of e-commerce …
influence online consumer purchasing behavior. Growth at the intersection of e-commerce …
Effect of trust on e-shop** adoption–an emerging market context
This study investigates the applicability of the technology acceptance model (TAM) for
understanding consumer adoption of e-shop** within a develo** country. Online …
understanding consumer adoption of e-shop** within a develo** country. Online …
Empirical investigation of factors affecting online shop** behavior
The Internet is very vital for the marketing of goods and services. In recent times, online
shop** has emerged as a complex activity across the globe. In develo** countries, such …
shop** has emerged as a complex activity across the globe. In develo** countries, such …
Factors driving the purchase of mobile phone top-ups services on social commerce based on a modified utaut theory
Y Liu, IK Mensah, Z Fang… - International Journal of …, 2022 - igi-global.com
This study explored the factors influencing the behavioral intention of Chinese citizens to
purchase mobile-phone top-up services on social commerce from the perspective of …
purchase mobile-phone top-up services on social commerce from the perspective of …