Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Household energy conservation has emerged as a major challenge and opportunity for
researchers, practitioners and policymakers. Consumers also seem to be gaining greater …

While it has been shown that climate change anxiety (emotional distress response to climate
change) can enhance pro-environmental behaviours (PEBs) in some subjects, in others it …

The purpose of this study is to understand and add to the growing literature on generation
Y's green behaviour on green products. It also validates the extended theory of planned …

Purpose This research extends the theory of planned behaviour (TPB) and aims to study the
underlying factors that influence Chinese consumers' purchase intentions towards green …

Green consumption has become an important academic and practical topic. However, a
recurring theme in the literature has been the attitude‐behavior gap in green consumption …

Green human resource management (GHRM) in the environmental management of
organizations has gradually become a key issue in academic circles, and its impact on …

Although there are some instances of prior research on the relationship between attitude
and purchase intention for environmentally sustainable products, literature is scant about …

No consensus exists regarding which are the most effective mechanisms to promote
household action on climate change. We present a meta-analysis of randomised controlled …

By including the context within which consumers' pro-environmental attitudes and behaviors
are formed, this research provides a comprehensive delineation of the process that leads …