Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms.
These gathering places leave footprints in the form of colossal amounts of data regarding …

This article highlights how social media data and language analysis can help managers
understand brand positioning and brand competitive spaces to enable them to make various …

With the development of e-commerce platforms, online customer reviews have become an
important instrument for providing product word-of-mouth (WoM) information. Analyzing and …

Information technologies are fundamentally changing modern society. Almost any human
activity becomes the source of data for possible analysis and processing. The authors have …

In this paper, we propose a novel multi-modal multi-view topic-opinion mining (MMTOM)
model for social event analysis in multiple collection sources. Compared with existing topic …

Most existing approaches on aspect-opinion mining focus on the text domain and cannot be
applied to social media where the aspects are essentially multimodal and the opinions …

Social Media have emerged as an additional interaction channel for companies with their
partners, employees and customers. However, the pace of interaction in this channel is as …

Die vorliegende Arbeit entstand im Verlauf meiner Tätigkeit als akademische Mitarbeiterin
am Lehrstuhl für Marketing und Innovationsmanagement der BTU Cottbus-Senftenberg. Sie …

As is popular in e-commerce, consumers share their product experiences and opinions on
the Web by assigning rating stars or writing reviews. The information constitutes word of …

Brand Associations, one of central concepts in marketing, describe customers' top-of-mind
attitudes or feelings toward a brand. Thus, this consumer-driven brand equity often attains …