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Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes
Although there is a consensus that industries are globalizing, the notion that consumer
attitudes and behaviors worldwide are likewise homogenizing remains disputed. Despite …
attitudes and behaviors worldwide are likewise homogenizing remains disputed. Despite …
Cosmopolitan consumers as a target group for segmentation
For international companies, the literature recommends directing segmentation efforts at
customer characteristics rather than country characteristics. Consumers' degree of …
customer characteristics rather than country characteristics. Consumers' degree of …
Acculturaton to the global consumer culture: Scale development and research paradigm
The globalization of the marketplace and how this process is sha** the cultural
characteristics of people around the world is arguably the most critical issue facing …
characteristics of people around the world is arguably the most critical issue facing …
Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice
It is now well recognized that an effective service recovery program is essential to
generating customer satisfaction and loyalty. A number of studies have investigated the …
generating customer satisfaction and loyalty. A number of studies have investigated the …
What is the value of luxury? A cross‐cultural consumer perspective
International luxury businesses are challenged by the identification and satisfaction of the
common needs and desires of global market segments. Although luxury goods have …
common needs and desires of global market segments. Although luxury goods have …
Identity, demographics, and consumer behaviors: International market segmentation across product categories
Purpose–The purpose of this paper is to focus on two questions that are especially pertinent
to international marketers. Is a strong ethnic identity (EID) generally incompatible with a …
to international marketers. Is a strong ethnic identity (EID) generally incompatible with a …
Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory
Purpose This study aims to investigate specific green-brand affect in terms of commitment
and connection through the morality–mortality determinants of consumer social …
and connection through the morality–mortality determinants of consumer social …
Globalization and reluctant buyers
This study attempted to empirically test a debatable hypothesis that globalization entails
homogenization in consumers' mind and behavior. Using samples from two countries (USA …
homogenization in consumers' mind and behavior. Using samples from two countries (USA …
Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam
Purpose This study aims to identify how perceived destination social responsibility (DSR)
drives destination brand loyalty through a jointly and independently mediated mechanism of …
drives destination brand loyalty through a jointly and independently mediated mechanism of …
Mother and father socially desirable responding in nine countries: Two kinds of agreement and relations to parenting self‐reports
We assessed 2 forms of agreement between mothers' and fathers' socially desirable
responding in China, Colombia, Italy, Jordan, Kenya, the Philippines, Sweden, Thailand and …
responding in China, Colombia, Italy, Jordan, Kenya, the Philippines, Sweden, Thailand and …