Consumers' Emotional Responses to AI-Generated Versus Human-Generated Content: The Role of Perceived Agency, Affect and Gaze in Health Marketing

VS Diwanji, M Geana, J Pei, N Nguyen… - … Journal of Human …, 2025 - Taylor & Francis
Combining the theory of planned behavior, anthropomorphism and affect, this study
examines the role of perceived agency and affect in investigating the effects of AI-generated …