Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …
have explored the parasocial relationship (PSR) formation between influencers and …
The effect of social media influencers' characteristics on consumer intention and attitude toward Keto products purchase intention
Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …
by businesses to influence consumers' intention and attitude. This study explores this …
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in …
intention, more specifically, the impact advertising disclosure and source credibility have in …
Examining the impact of influencers' credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology …
Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …
Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions
While previous research investigated the effects of online consumer reviews on purchase
behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility …
behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility …
Understanding the relationships between social media influencers and their followers: the moderating role of closeness
Purpose The purpose of this paper is to better understand the role of closeness and the
relationships between social media influencers and their followers, and, more specifically …
relationships between social media influencers and their followers, and, more specifically …
Impact of social media influencers on customer engagement and purchase intention: A meta-analysis
This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …
characteristics of social media influencers on customer engagement and purchase intention …
[HTML][HTML] Mega or macro social media influencers: Who endorses brands better?
Endorsers are highly effective in promoting customer–brand engagement. New endorsers
are emerging owing to the digital explosion. Who promotes brands better-mega or macro …
are emerging owing to the digital explosion. Who promotes brands better-mega or macro …
Social media influencer marketing: The moderating role of materialism
Purpose Social media influencers (SMIs) have become an important source of influence that
affects consumer behaviours in their decision-making processes. As such, this justifies …
affects consumer behaviours in their decision-making processes. As such, this justifies …