Although several food‐related fields have yet to fully grasp the speed and breadth of the
fourth industrial revolution (also known as Industry 4.0), growing literature from other sectors …

Augmented Reality (AR) is revolutionizing technology that has found applications in food
quality and safety assessment as related to addressing challenges in traditional methods …

The fashion industry is under increasing pressure to adopt more sustainable practices by
decoupling its economic growth from negative environmental impacts, as consumers …

Augmented reality (AR) is gaining popularity in tourism by improving immersive
experiences. Therefore, understanding the factors influencing perceptions and barriers is …

The online food service industry is exploring innovative ways to enhance customer
engagement, with augmented reality (AR) emerging as a promising tool. However, limited …

Augmented Virtuality (AV) is a concept that merges components of Augmented Reality (AR)
and Virtual Reality (VR), incorporating real elements into a virtual environment. This review …

Purpose: The rapid ascent of digital technology has consistently altered the landscape of
traditional marketing, presenting both novel challenges and opportunities. This review …

Background: The existing body of research on augmented reality (AR) and purchase
intention has primarily focused on conceptual and strategic reviews, technical issues, user …

Augmented Virtuality (AV) is a concept that merges components of Augmented Reality (AR)
and Virtual Reality (VR), incorporating real elements into a virtual environment. This review …

Web Augmented Reality (WebAR) has emerged as a pivotal component within the paradigm
of Industry 4.0 technologies. Its proliferation across diverse sectors underscores its potential …