This paper examines event tourism as a field of study and area of professional practice
updating the previous review article published in 2008. In this substantially extended review …

Over the last two decades, the number of studies examining the roles of the core sport
product, ancillary services, social interactions among consumers, and relationship marketing …

Purpose The purpose of this paper is to investigate why do people spectate eSports on the
internet. The authors define eSports (electronic sports) as “a form of sports where the …

Event Studies is the only book devoted to develo** knowledge and theory about planned
events. It focuses on event planning and management, outcomes, the experience of events …

Research on sport spectators and sport fans is examined to develop a model of the
psychological connections that individuals experience with sports or sport teams. The …

Social media brand pages act as excellent means for engaging consumers. While most
sport clubs use social media such as Facebook to enhance fan engagement, extant …

eSports–organized video game competitions–are growing in popularity, with top
tournaments drawing crowds of spectators rivaling traditional sporting events …

This study highlights the importance of brand image for fan loyalty in team sport. A
parsimonious 4-factor, 20-indicator structure effectively represents brand image. In contrast …

Prior research has demonstrated a direct relationship between loyalty and reasons for liking
a particular sport team. The current study replicates and extends this line of inquiry by …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …