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A systematic map** study on customer loyalty and brand management
Customer loyalty is a topic of great interest for marketing scholars due to its importance in
gaining sustainable competitive advantages and financial outcomes. Literature is prolific of …
gaining sustainable competitive advantages and financial outcomes. Literature is prolific of …
The contribution of corporate social responsibility on SMEs performance in emerging country
Enterprises around the world, and particularly small and medium enterprises (SMEs) in
emerging economies, are facing an increasing number of threats and challenges due to …
emerging economies, are facing an increasing number of threats and challenges due to …
Brand orientation: a systematic literature review and research agenda
Purpose Various studies dealing with brand orientation were analysed to discuss how the
issues identified in this area have been relating over time. This paper aims to identify the key …
issues identified in this area have been relating over time. This paper aims to identify the key …
Role of corporate social responsibility on firm performance in emerging economy: The mediating role of access to finance and business model innovation
QH Ngo, TT Le - Cogent Business & Management, 2023 - Taylor & Francis
The aim of this study is to perform the impacts of corporate social responsibility (CSR) based
on the firms' performance (FP). These investigations also provide the mediating role of …
on the firms' performance (FP). These investigations also provide the mediating role of …
Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation
Purpose This study aims to facilitate the understanding of brand building among
owners/managers of SMEs by highlighting the relationships among the multidimensionality …
owners/managers of SMEs by highlighting the relationships among the multidimensionality …
Your future employer: Employer branding, reputation, and social media
This study examines employer branding and the relationship between corporate reputation,
social media, and the intention of potential applicants to seek future employment. The …
social media, and the intention of potential applicants to seek future employment. The …
Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks' customers as a test case
Purpose The purpose of this paper is to develop a better understanding of the practical
matter of customer loyalty (CLOY) in the banking industry context. As such, this paper …
matter of customer loyalty (CLOY) in the banking industry context. As such, this paper …
Defining customer experience and measuring its impact on financial performance of US publicly traded companies
M Bennett, A Molisani - 2020 - osf.io
Customer experience (CX) is an important contributor to business performance. Yet, studies
vary in defining CX, variables and constructs, and measurement to performance. This study …
vary in defining CX, variables and constructs, and measurement to performance. This study …
[PDF][PDF] The influence of brand orientation and knowledge creation on Organisational performance of Malaysian tourist resorts
MLS Liow, KC Yeow, CY Sam, JAJ Heng - Asian Academy of Management …, 2019 - usm.my
The purpose of this paper is to examine the effects of brand orientation and knowledge
creation process on the organisational performance of tourist resorts from the perspective of …
creation process on the organisational performance of tourist resorts from the perspective of …
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
This paper examined the effect of brand orientation and market orientation on the
performance of service firms in Ghana. The paper used a quantitative cross-sectional survey …
performance of service firms in Ghana. The paper used a quantitative cross-sectional survey …