Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art

S Pourfakhimi, T Duncan, WJL Coetzee - Tourism Review, 2020‏ - emerald.com
Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …

Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework

H Saini, P Kumar, S Oberoi - Cogent Social Sciences, 2023‏ - Taylor & Francis
Sharing online content on social media platforms has opened the door to a new era of
marketing communication in many fields, including tourism. This paper concentrates on the …

The impact of social media influencers on travel decisions: The role of trust in consumer decision journey

RA Pop, Z Săplăcan, DC Dabija… - Current issues in Tourism, 2022‏ - Taylor & Francis
The growing presence of social media influencers (SMIs) is increasingly modulating
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …

[HTML][HTML] Using TikTok in tourism destination choice: A young Chinese tourists' perspective

Q Zhou, M Sotiriadis, S Shen - Tourism Management Perspectives, 2023‏ - Elsevier
This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …

The effect of hotel livestreaming on viewers' purchase intention: Exploring the role of parasocial interaction and emotional engagement

H Shen, C Zhao, DXF Fan, D Buhalis - International Journal of Hospitality …, 2022‏ - Elsevier
Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …

[HTML][HTML] A machine learning approach to cluster destination image on Instagram

V Arefieva, R Egger, J Yu - Tourism Management, 2021‏ - Elsevier
Symbols are powerful in branding and marketing to represent tourist attractions. By bridging
semiotics, marketing, and data science in the tourism context, this study uncovers the …

Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry

T Bastrygina, WM Lim, R Jopp… - Journal of Hospitality and …, 2024‏ - Elsevier
In today's dynamic marketing landscape, brands are increasingly leveraging social media
influencers (SMIs) as a potent strategy to foster consumer engagement. However, despite …

[HTML][HTML] Color and engagement in touristic Instagram pictures: A machine learning approach

J Yu, R Egger - Annals of Tourism Research, 2021‏ - Elsevier
Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

The roles of social media in tourists' choices of travel components

X Liu, F Mehraliyev, C Liu, M Schuckert - Tourist studies, 2020‏ - journals.sagepub.com
Social media are acknowledged as an important information source that influences tourists'
travel choices. However, qualitative studies that take an inductive approach to identify the …

Social media data analytics for business decision making system to competitive analysis

J Yang, P **u, L Sun, L Ying, B Muthu - Information Processing & …, 2022‏ - Elsevier
For the past few years, business intelligence has been a major field that uses data analysis
to produce key information as part of business decision-making. Data collected from social …