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Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art
Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …
Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework
Sharing online content on social media platforms has opened the door to a new era of
marketing communication in many fields, including tourism. This paper concentrates on the …
marketing communication in many fields, including tourism. This paper concentrates on the …
The impact of social media influencers on travel decisions: The role of trust in consumer decision journey
The growing presence of social media influencers (SMIs) is increasingly modulating
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …
[HTML][HTML] Using TikTok in tourism destination choice: A young Chinese tourists' perspective
Q Zhou, M Sotiriadis, S Shen - Tourism Management Perspectives, 2023 - Elsevier
This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …
The effect of hotel livestreaming on viewers' purchase intention: Exploring the role of parasocial interaction and emotional engagement
Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …
[HTML][HTML] A machine learning approach to cluster destination image on Instagram
Symbols are powerful in branding and marketing to represent tourist attractions. By bridging
semiotics, marketing, and data science in the tourism context, this study uncovers the …
semiotics, marketing, and data science in the tourism context, this study uncovers the …
Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry
In today's dynamic marketing landscape, brands are increasingly leveraging social media
influencers (SMIs) as a potent strategy to foster consumer engagement. However, despite …
influencers (SMIs) as a potent strategy to foster consumer engagement. However, despite …
[HTML][HTML] Color and engagement in touristic Instagram pictures: A machine learning approach
Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …
By classifying tourism photos on Instagram using machine learning, this study uncovers the …
The roles of social media in tourists' choices of travel components
Social media are acknowledged as an important information source that influences tourists'
travel choices. However, qualitative studies that take an inductive approach to identify the …
travel choices. However, qualitative studies that take an inductive approach to identify the …
Social media data analytics for business decision making system to competitive analysis
J Yang, P **u, L Sun, L Ying, B Muthu - Information Processing & …, 2022 - Elsevier
For the past few years, business intelligence has been a major field that uses data analysis
to produce key information as part of business decision-making. Data collected from social …
to produce key information as part of business decision-making. Data collected from social …