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Brand attachment: a review and future research
AS Shimul - Journal of brand management, 2022 - Springer
This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …
the brand attachment literature. A total of 171 papers were selected and analysed using a …
Brand experience and brand loyalty: is it a matter of emotions?
RB Mostafa, T Kasamani - Asia Pacific Journal of Marketing and …, 2021 - emerald.com
Purpose Based on the stimulus–organism–response (SOR) model, the aim of this study is to
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …
Five decades of self‐congruity in consumer behaviour research: a systematic review and future research agenda
M Kolańska‐Stronka, B Singh - International Journal of …, 2024 - Wiley Online Library
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …
between retailers and consumers. Although the effect of omnichannel retailing on business …
Is 'she'more impulsive (to pleasure) than 'him'during livestream e-commerce shop**?
Retailers are increasingly looking at leveraging new digital platforms like livestream
commerce to generate quick or impulsive purchases in order to survive the intense …
commerce to generate quick or impulsive purchases in order to survive the intense …
[HTML][HTML] How do fresh live broadcast impact consumers' purchase intention? Based on the SOR Theory
Z Song, C Liu, R Shi - Sustainability, 2022 - mdpi.com
During the COVID-19 pandemic, fresh live broadcasting has been widely present in
consumers' daily lives but has been scarcely examined in academic research. The major …
consumers' daily lives but has been scarcely examined in academic research. The major …
Brand image as the competitive edge for hospitals in medical tourism
Purpose Following promising growth of the international medical tourism industry,
competitions within the global market have escalated tremendously with increased …
competitions within the global market have escalated tremendously with increased …
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
User-generated content (UGC) is one of the most important notions that influences tourists'
decision-making. However, the nature of UGC is still underexplored in the literature. The …
decision-making. However, the nature of UGC is still underexplored in the literature. The …
Pengaruh Brand Attachment Terhadap Repurchase Intention Dengan Brand Commitment Sebagai Variabel Intervening Pada Customer Crunchaus Salads
A Fonny, TNB Tandijaya - Jurnal Manajemen …, 2022 - jurnalpemasaran.petra.ac.id
Nowadays, business competition have been increasingly fierce. Brands must be able to
establish close relationships with consumers to win the market. One of the customer-brand …
establish close relationships with consumers to win the market. One of the customer-brand …
[PDF][PDF] The Influence of Corporate Social Responsibility on Brand Loyalty and The Mediating Effects of Brand Satisfaction and Perceived Quality.
Recent studies have highlighted the importance of implementing corporate social
responsibility (CSR) to enhance long-term competitive advantage for business. It was …
responsibility (CSR) to enhance long-term competitive advantage for business. It was …