Virtual work is the new normal, with employees working from dispersed locations and
interacting using computer-mediated communication. Despite the growth in virtual work …

Vibrant online communities are in constant flux. As members join and depart, the
interactional norms evolve, stimulating further changes to the membership and its social …

The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …

Authenticity, generally regarded as coherence between one's inner self and outward
behavior, is associated with myriad social values (eg, integrity) and beneficial outcomes …

With more than 3 billion users, online social networks represent an important venue for
moral and political discourse and have been used to organize political revolutions, influence …

The main aim of this study was to examine the norms of expressing emotions on social
media. Specifically, the perceived appropriateness (ie injunctive norms) of expressing six …

Action to tackle the complex and divisive issue of climate change will be strongly influenced
by public perception. Online social media and associated social networks are an …

Purpose Despite Schau et al.'s (2009) pioneering research addressing consumers'
community engagement practices, scholarly understanding of the nature and dynamics …

The long-term viability of virtual communities depends critically on contribution behavior by
their members. We deepen and extend prior research by conceptualizing contributions to …

We investigate two key group-level determinants of virtual community participation—group
norms and social identity—and consider their motivational antecedents and mediators. We …