This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

The development of technology and social media offers the opportunity for social commerce
to emerge with new phenomena in the market. Numerous studies were addressed to gain …

Recent advancements in green and innovative technologies have resulted in a number of
innovations in manufacturing operations to accelerate sustainable development (SD) …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

The advancement in mobile technology has enabled the application of the mobile wallet or
m-wallet as an innovative payment method to substitute the traditional functions of the …

Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …

Advances in Web 2.0 technologies have led to the widespread assimilation of electronic
commerce platforms as an innovative shop** method and an alternative to traditional …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …